Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

A Biah Hill, a.k.a Hamburger Hill, or Hill 937 is one of two historical destinations in the A Luoi highlands. The higher you climb towards the top of the hill, the narrower and more desolate the road becomes. Yet, this place still has a strange attraction for tourists, especially veterans from both within and outside the country. Many elderly visitors have to cut trees to make walking sticks, conquering more than 850 steps over 1.5km long to reach the summit.

During the first two days of the National Day holiday (September 2nd), Hue Ancient Capital welcomed thousands of tourist arrivals. Currently, tourist destinations in Thua Thien Hue, especially the relics belonging to the Complex of Hue Monuments, continue to be bustling with visitors.

Vietnam is preparing to enter the peak season for international tourists. Based on the strong growth rate of the tourism industry in the early months of 2024, the provincial tourism sector is implementing many solutions to prepare for the anticipated influx of foreign visitors.

In an effort to stimulate tourism and create a vibrant atmosphere to attract locals and visitors to the Imperial City Night Street, the People's Committee of Hue City has directed relevant agencies to organize community cultural and artistic activities on the evenings of June 21 and 22.

According to the latest data from the Department of Tourism on the afternoon of June 13, the number of visitors to Hue by air and rail soared during Hue International Arts Festival Week 2024.

During the three-day program celebrating the 15th anniversary of Lang Co Bay being recognized as a beautiful bay of the world (from May 10 to May 12), more than 45,000 visitors went to Lang Co to visit, play, and experience tourism and activities within the program.

On the occasion of the long holiday from April 30th to May 1st, not only historical sites and tourist attractions in Hue City, but also most tourist destinations in Thua Thien Hue province also attracted a large number of visitors to experience, especially waterfalls, beaches, and lagoons.

A major change in the way festivals are organized in Hue will be a series of folk festivals, royal festivals and new festivals with quality and scale commensurate with the potential and cultural characteristics of the city into "Four Seasons Festival",