Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

On the afternoon of September 28th, the Department of Education and Training, in collaboration with Hue Monuments Conservation Center and the Provincial Museum of History, organized a heritage visit and experience at the Imperial Citadel for students who received the title of “Honored student of the school" for the 2023 - 2024 academic year.

During 2 days, from September 18 to 19, about 70 travel businesses and travel associations nationwide came to Hue to participate in the Hue famtrip program titled “Ancient Capital – New Experiences season 3” to visit, survey, and assess the tours and tourism destinations in Hue.

On the morning of September 16, AEON MALL Hue officially opened to serve customers.

During the first two days of the National Day holiday (September 2nd), Hue Ancient Capital welcomed thousands of tourist arrivals. Currently, tourist destinations in Thua Thien Hue, especially the relics belonging to the Complex of Hue Monuments, continue to be bustling with visitors.

From the early morning of September 2, the Imperial Citadel in Hue continuously welcomed thousands of domestic and international tourists to visit.

On the afternoon of August 27, the Tourism Department informed about the provincial tourism situation for the upcoming National Day on September 2nd.

Carefully implementing the Thai Hoa Palace restoration project to ensure the methodical and scientific quality, Hue Monuments Conservation Center is working day and night to accelerate all stages of the project, striving to open the palace to visitors by the end of November, ahead of schedule.

Recently, a form of promotion that the tourism industry has focused on deploying is organizing famtrip groups to promote to key markets.