Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

With advantages in scenery, cultural heritage, and the ancient, tranquil beauty of temples, palaces, relics, and architecture, Hue is becoming a destination of choice for filmmakers. This also presents an opportunity for cinema to expand Hue's tourism reach.

The newly launch of the application “Hue City Passport” will enhance the freshness of travelers’ journey in discovering Hue. The provincial tourism sector is keeping carrying out digital transformation to create more new benefits and experiences for tourists.

Despite of the onset of rainy season, when tourists are no longer rushing to seek tourist destinations, Thua Thien Hue is proactively attracting tourists in the last months with numerous winter tourism activities and products in Hue.

On the evening of October 26, the University of Education, Hue University celebrated Dr. Tran Quang Hoa, Deputy Head of the Mathematics Department, who had just received the Tremplin Award for "Boosting Bilateral Cooperation in Research between France and ASEAN Countries" from the French Academy of Sciences.

Since the opening of Terminal 2 at Phu Bai International Airport in April 2023, Thua Thien Hue has been able to operate international routes, though primarily in the form of charter flights. Developing these into regular commercial flights with stable frequency requires time and appropriate solutions.

Hue has recently organized a number of sporting events, demonstrating its effectiveness in the field of tourism.

On the afternoon of June 17, Permanent Vice Chairman of the Provincial People’s Committee Nguyen Thanh Binh had a courtesy meeting with the delegation of Gifu Province from Japan led by Deputy Mayor Kawai Takanori.

On May 19th, the People's Committee of Phu Loc District organized a conference to promote and attract investment in tourism in 2023.

“If you want to go fast, go alone; if you want to go far, go together” - a saying by billionaire Warren Buffett - is the motivation for Thua Thien Hue to develop health tourism products. It still takes a long time for this type of tourism to become special, lucrative, and boost healthcare into an important economic sector of the local, but once many hands come together to connect and move forward, Thua Thien Hue will go a long way.