In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

The impact of the COVID-19 pandemic, along with the uncertain global economic and political situation, has directly affected the export sector. However, thanks to efforts to diversify markets and export goods, Thua Thien Hue's merchandise export turnover reached 1.1 billion USD in 2023, creating momentum for a breakthrough in 2024.

One of the emerging trends in the tourism sector post-COVID-19 pandemic is the increasing concern for sustainable tourism and the resilience of the travel sector.

Inflation along with the impacts of the COVID-19 epidemic affects the global economy, causing escalating prices and many difficulties to people’s lives. After the pandemic, people’s travel demand has increased, and the trend of economical travel has emerged since then.

After years of being affected by the COVID-19 pandemic, young people now can travel freely to many places to celebrate the New Year with loved ones, and Hue is one of the destinations chosen by many young people from everywhere.

As the COVID-19 pandemic is under control and travelling is more convenient, many families are able to gather together this year. Sticky rice, Dong leaves, mung beans, and meat are prepared for everyone to wrap banh chung, and being together in a cozy and beloved atmosphere on the last days of the year.

After the postponement due to the impact of the COVID-19 pandemic in 2021, the People's Committee of Hue City is urgently preparing to organize the 9th Hue Traditional Craft Festival 2023 at the end of April 2023.

According to the statistics of Hue Monuments Conservation Centre, the number of tourists visiting Hue monuments in the first half of this year has increased sharply after the COVID-19 pandemic.

After two years of being affected by the COVID-19 pandemic, the exchange of lecturers and students is being resumed by Hue University and other universities, but there are still many barriers that need to be removed.

After many missed appointments due to the COVID-19 pandemic, Hue Festival has returned this year with unique "cultural parties", bringing an interesting new look to the domestic and international public.