In 2025, Thua Thien Hue is selected to host the National Tourism Year. This is an opportunity for the tourism of the Ancient Capital to make connections and to show all of its potentials and strengths, contributing to developing its tourism and making it the main economic sector of the province.

As a “healing” landscape designing trend, the emergency of forests in the city not only provides relaxation spaces but also connects people and brings them closer to nature.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists

On the evening of October 5th, the Young Entrepreneurs Association of Thua Thien Hue Province organized the “Entrepreneur Gala Dinner,” attracting the participation of nearly 100 businesses from across the province.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

On the afternoon of September 19, the Provincial Tourism Association, in collaboration with Vietnam Tourism Association, organized a conference themed “Promoting, advertising, and connecting Hue tourism in 2024”.

The 200 antique objects including pottery and ceramics which are not only connected with Buddhism but also valuable heritage are on display to the public at the Museum of Nguyen Dynasty Commissioned Porcelains.

The Job Transaction Month with the theme of “September, the Autumn of Recruitment” in 2024 is being organized by the Provincial Employment Service Center from now until the end of September, to promote the connection between labor supply and demand in the province. The Job Transaction Month attracts nearly 1,000 students and workers to seek information, receive counseling, and apply for jobs in both in-person and online forms.

Emerging in the late 19th century and early 20th century, jazz quickly spread worldwide, becoming a genre that has attracted diverse cultures in various countries, regions, and communities. It has evolved into a popular art form, connecting with cinema, sports, literature, and many other disciplines. However, in Vietnam, the jazz-listening community remains quite small, lacking widespread venues for the general public. In Hue, jazz is particularly young, both in terms of its audience and the community of musicians who play it.

In addition to their primary function of displaying artifacts, many museums and cultural-artistic spaces also fulfill another important role: organizing events for exchange, conversation, and discussion on related issues. These spaces have become destinations that creates connections between researchers, cultural experts, and enthusiasts.

Starting a new day with a fresh and cheerful spirit will help us feel energized throughout the day. Hue, a peaceful city, with increasingly expanding public spaces, which are safe, green, clean, and beautiful. These spaces also increasingly attract residents and visitors in the city to start their new days, with open, connecting, and friendly activities.

Within the framework of Hue Festival 2024 activities, the "Tet Hue" program celebrating the Year of the Dragon 2024 took place from February 1 to 5 (from the 22nd to 26th days of the 12th lunar month of the Year of the Cat).

The product development process must be associated with the process of upgrading the quality of facilities, techniques and services, tourist attractions, and especially the promotion of tourism destinations and products.