Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

Following the success of 8 Hue Traditional Craft Festivals from 2005 to present, and implementing the Four Seasons Festival Project, Hue City People's Committee continues to organize Hue Traditional Craft Festival 2023 with many rich and meaningful programs and activities, contributing to stimulating tourism demand and socio-economic development.

To implement the Four Seasons Festival Project, Hue City People's Committee continues to organize the 9th Hue Traditional Craft Festival 2023 with the theme "The Vietnamese Craftsmanship," as a continuation of the previous eight successful Hue Traditional Crafts Festivals since 2005.