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HUE TRADITIONAL CRAFT FESTIVAL WEEK:

Highlights of Hue Festival 2023

TTH.VN - Following the success of 8 Hue Traditional Craft Festivals from 2005 to present, and implementing the Four Seasons Festival Project, Hue City People's Committee continues to organize Hue Traditional Craft Festival 2023 with many rich and meaningful programs and activities, contributing to stimulating tourism demand and socio-economic development.

Huda Beer to sponsor 3 billion VND for Hue Traditional Craft Festival 2023Hue Traditional Craft Festival 2023 to take place from April 28 to May 5Southern Don Ca Tai Tu Festival after two-year hiatus due to the pandemic“Colors of Hue in spring”

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Traditional crafts flourish at Hue Traditional Craft Festivals 

Showing off the quintessence of traditional crafts

Hue Traditional Craft Festival 2023 will take place from April 28 to May 5 with the theme " Quintessence of Vietnamese Craftsmanship". This is an opportunity for artisans to showcase the talents, wisdom and quintessence of traditional craft, creating unique products to introduce to the public and visitors.

The opening ceremony is to be held on the evening of April 28 and the closing ceremony on the evening of May 5. The main venues stretch throughout the area on both sides of the Huong River and many other places in the city.

According to the Organizing Committee of Hue Traditional Craft Festival 2023, 61 units have confirmed to participate in the program to honor artisans and craft villages, including 53 units in the province and 8 units outside the province. 153 representatives from 15 international cities with friendship cooperation, international and diplomatic organizations in Vietnam have also confirmed their participation, including Korea, Belgium, France, Japan…

The objective of Hue Traditional Craft Festival is to contribute to the conservation and development of handicrafts, craft villages and traditional craft villages. Thus, the city has prioritized the development of craft and craft villages associated with socio-economic development, promoting economic restructuring that combines cultural and tourism services.

In particular, the emphasis will be on promoting cultural values, enhancing product values associated with tourism service development, and focusing on developing OCOP products, handicrafts associated with developing rural industries and craft villages. At the same time, the city will support vocational training for artisans to create more diverse, artistic, and aesthetic product designs, and to promote the production of gifts and souvenirs to meet market demands.

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 Traditional crafts flourishing at Hue Traditional Craft Festivals

In order to create sophisticated and diverse souvenirs, gifts and products, the city organizes annual packaging design and handicraft design contests and has attracted the participation of artisans, designers, painters... in the creation and design of Hue souvenirs and handicrafts. At the same time, the city is building collective trademarks of a number of traditional craft occupations and villages and enhancing the brand value of products.

On the other hand, the city has organized trade promotion delegations in provinces and cities nationwide and internationally; developed a dossier to request the province to recognize several handicrafts and villages in Hue such as bronze casting, sesame, Thuy Xuan incense, and Phu Duong tet and chung cakes...

According to the leader of Hue City People's Committee, through each Hue Traditional Craft Festival, traditional crafts and villages have revived and developed, such as: phap lam (porcelain enamel), ruong houses construction, traditional ao dai tailoring, embroidered paintings, paper flowers...

In addition, the city has created venues to introduce and promote new traditional craft products. Many tourist destinations have received investment from the State and the private sector, such as: Center for bronze casting in Duc Ward, Nguyen Dinh Chieu pedestrian street, Tinh Tam Kim Co of Thuan Thanh Duy Mong Private Enterprise…

Performance space and exhibition space for craft products have also been gradually shaped, creating a stable and long-term festival space.

Highlights of Hue Festival 2023

2023 is the 30th anniversary of when the Complex of Hue Monuments was recognized by UNESCO as a World Cultural Heritage and the 20th anniversary of the year Hue Royal Court Music was recognized as the Intangible Cultural Heritage of Humanity. Hue Traditional Craft Festival 2023 will be an important highlight in the series of activities of Hue Festival 2023 organized by the Provincial People's Committee.

In addition to the main programs available in previous Hue Traditional Craft Festivals, such as: the opening ceremony art program; space for exhibition, demonstration and introduction of traditional craft products and villages in Hue and some typical localities in the country. This year, there are also major programs and events held for the first time, such as: a food festival themed "The Quintessence of Noodles", street performances, and the flower light boats to pay tribute to the Huong River (called Huong River during Festival Days), setting a new record related to the traditional craft performed at the 2023 Hue Traditional Craft Festival.

In particular, this festival emphasizes internationality with cultural and art exchange programs between cities around the world, in the country, and cooperation with Hue...

According to Chairman of Hue City People's Committee, Mr. Vo Le Nhat, the city's orientation at the 2023 Hue Traditional Craft Festival is to continue organizing a festival with quality and efficiency. Hue City's unique and attractive festival brand will contribute to the successful implementation of the province's Four Seasons Festival Project. Thereby, it will promote Hue tourism image, Hue Traditional Craft Festival brand name associated with cultural tourism, community-based tourism experiences about traditional craft villages in the area.

Over the past years, Hue has made and affirmed the Hue Traditional Craft Festival brand name by organizing a contest to create the Hue Traditional Craft Festival Logo, registering copyright with the National Office of Intellectual Property, organizing contests to find handicraft products and souvenirs featuring the festival logo...

Story and photos: Thanh Huong
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