The tourism potential and resources in localities are abundant, and favorable for developing community tourism, and rural agricultural tourism, etc.

Thua Thien Hue has preserved many craft villages and handed down many unique traditional crafts. With abundant cultural tourism resources and natural tourism assets, it can combine them with craft and traditional village tourism. This provides a foundation for the Ancient Capital to develop a tourism model that complements its strengths in cultural and heritage tourism.

On November 11th, Hue Tourism College collaborated with Vietnam - Japan Friendship Association of Thua Thien Hue Province to host a seminar and exchange event featuring Vietnamese - Japanese traditional New Year culinary culture.

Despite its abundant potential, river tourism in Hue remains underdeveloped, lagging behind its available natural resources. The lack of services, transport infrastructure, and collaboration in river tourism development have all posed significant barriers, preventing this sector from thriving.

Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

In 2025, Thua Thien Hue is selected to host the National Tourism Year. This is an opportunity for the tourism of the Ancient Capital to make connections and to show all of its potentials and strengths, contributing to developing its tourism and making it the main economic sector of the province.

On October 31, the Ministry of Culture, Sports, and Tourism said that it had sent a document to the People's Committee of Thua Thien Hue Province regarding the preparation of a dossier to recognize Phuoc Tich ancient village (Phong Hoa Commune, Phong Dien District) as a special national relic.

On the afternoon of October 28th, Hue Tourism College, in collaboration with Cholimex Foods, held the fifth season of the “Search for Hue Culinary Ambassadors” competition, themed “Hue cuisine - Convergence of essence,” for the year 2024.

On October 25, a representative from Thua Thien Hue General Library announced that the 2024 Reading Culture Ambassador Contest, organized by the Ministry of Culture, Sports, and Tourism, has concluded and awarded prizes. Thua Thien Hue has won 3 prizes this year.

On the evenings of October 19 and 20, nearly 1,000 spectators gathered at the Song Huong Theater to immerse themselves in a music night themed “Hue Symphony - The Symphony of the Ancient Capital”. This is a unique art show, aiming to create a new and distinctive tourism product of the Ancient Capital.

On the morning of October 11th, the Department of Tourism announced that Thua Thien Hue has added another resort to its list of 5-star accommodations, marking the 10th tourism establishment in the province to meet this standard.

The tourism sector will convey the messages about plastic-free tourist destinations and tours through the promotion on at least 3 platforms with the highest reach of tourists.

In the rainy weather, excitement and joy were clearly visible on the faces of international guests.

The product development process must be associated with the process of upgrading the quality of facilities, techniques and services, tourist attractions, and especially the promotion of tourism destinations and products.

This is Thuy Tien Lake Water Park located on Thien An hill - a hill with poetic pine forests, an ideal tourist destination for locals and tourists when coming to Hue.

With the naked eye, we can see that the road is too small, just over 3m wide, and it is difficult for large passenger vehicles to travel to Chuon lagoon.

Visitors to Hue can not only enjoy the vibrant atmosphere but also directly participate in the competition.

It is important to build a fund to assist Hue tourism sector in having more resources to develop and promote the destination more efficiently.