In the context of the global economy shifting toward sustainable development, businesses in Thua Thien Hue are constantly innovating to keep pace with the times. More and more consumers are paying attention to products made with sustainable and environmentally friendly processes. This motivates businesses in the province to establish themselves on the national and international economic map.

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

56 exquisitely crafted dragon artworks made of ceramics by Tran Do, an artisan from Bat Trang pottery village of Hanoi, have been introduced to the public during the 2024 Hue International Arts Festival Week.

With consistent participation and numerous prestigious awards in music competitions, coupled with frequent performances in artistic programs throughout Hue, Phan Huy Thanh, singer, has made a profound impact on audiences. Particularly, the songs about Hue performed by Phan Huy Thanh are vibrant and youthful, such as "Cơm hến" (Mussel Rice), "Trai Huế" (Hue Boys), "Nón" (Conical Hat)... truly bringing a breath of fresh air, contributing to spreading and elevating the imagery of the landscapes and people of Hue to the listeners.

Many projects worth billions, tens of billions have been granted investment registration certificates, investment approval decisions, affirming the position of Thua Thien Hue. Not to mention the "turning the situation around" in creating high values, but those projects are evidence that the province has made breakthroughs in attracting investment.

Nguyen Huu Thong, researcher, former Deputy Director of Hue Sub-Institute of Vietnam National Institute of Culture and Arts, made such assessment of the story of Hue garden houses during a seminar held on April 21st at An Nhien Garden space (Phu Thuong Ward, Hue City).

At the Award Ceremony of "L'ORÉAL - UNESCO For the Development of Women in Science" in 2023, Assoc. Prof., Dr. Nguyen Thi Ai Nhung made an impression with her “typical Hue” image upon giving a presentation on the research topic relevant to the potential and application of endemic medicinal plants in Thua Thien Hue Province in supporting disease treatment for public health care. She was among three female scientists honored by L'ORÉAL - UNESCO in 2023.

For the first 8 months of 2023, the tourism industry has made a rapid recovery with 1.6 times as many visitors to Hue as the figure for the same period last year. In particular, international visitor arrivals were estimated to reach 672,000 - a 9-fold increase year-on-year. Total revenue from tourism activities has been estimated at 4,600 billion VND, 1.6 times as high asin the same period last year.

On the morning of July 4, Standing Deputy Secretary of the Provincial Party Committee Phan Ngoc Tho, along with departments and branches made a field trip to inspect the management and conservation of Hue yellow apricot trees in the city area.

It has been 40 years until the school year 2022 – 2023 that Thua Thien Hue had the first award for Math in the national exam for excellent students. The achievement of Tu Cong Thanh, a Grade 12 student of Class Math 1 of Quoc Hoc High School for the Gifted, has made many people feel confident and hopeful about “reviving” the top-notch math.