Not only well known in the “kite map” as a kite maker whose giant kites have flown in many parts of the world, Nguyen Dang Hoang is also considered a unique kite flier as he has made countless original kites, creating his own brand name “Hoang’s Kite.” Among them, his dragon kite, a symbol of power,_ made with Hoang’s skillful hands then hovered in the sky at shows and international festivals made many people admire.

Thua Thien Hue is focusing on building itself to join UNESCO's Creative Cities Network, with a focus on promoting cultural resources and creative culture as the foundation for sustainable urban development.

The story of linking to elevate the brand name of traditional craft villages is currently being implemented by businesses and craft villages to realize the goal of expanding trade opportunities and contribute to the conservation and development of traditional crafts and crafts villages.

The typical product of Ao Dai is one of the important elements making up the soul of the nation of Vietnam. Yet, for making Ao Dai truly a famous national brand name and a creative and cultural industry product, perhaps we still have to put in a lot of effort. What the Korean have done for their Hanbok is one of the good practices that we need to refer to.

These are 6 of 121 Vietnamese culinary dishes that have just been honored by the Vietnam Cuisine Culture Association (VCCA) as typical national dishes in phase I of a project titled "Building and Developing Vietnamese Culinary Culture into a National Brand Name”. All of these 6 dishes, including: Hue beef noodle soup, glutinous rice dumplings stuffed with roasted pork in sweet soup, mussel rice, banh loc (glutinous rice dumplings), vegetarian fig salad, and lotus-leaf-wrapped steamed rice; all are close to the gardens and paddy fields of the land.

Being a beautiful, rich, and fertile land, Thuy Bieu is considered a delicious vegetable and fruit garden as well as a tourist destination of Hue.

After 8 periods of organization, Hue Traditional Craft Festival has become a brand name with many programs and activities on an increasingly large and professional scale. However, maintaining activities after the festival is what businesses and establishments in the area expect so as to bring craft village products closer to tourists.

From an endemic creature known as an Asian unicorn, the saola (Pseudoryx nghetinhensis) is grabbing more attention from the community. Aside from becoming the mascot in the 31st SEA Games, the image and name saola also become a business brand in many fields.

After the postponement due to the impact of the COVID-19 pandemic in 2021, the People's Committee of Hue City is urgently preparing to organize the 9th Hue Traditional Craft Festival 2023 at the end of April 2023.

On the night of June 26, the Festival “Hue Capital’s cuisine and that of other localities” opened at Thuong Bac Park.