In the context of the global economy shifting toward sustainable development, businesses in Thua Thien Hue are constantly innovating to keep pace with the times. More and more consumers are paying attention to products made with sustainable and environmentally friendly processes. This motivates businesses in the province to establish themselves on the national and international economic map.

Production and business associated with environmental protection are chosen by businesses in the tourism sector, both helping businesses develop sustainably and leaving an impression on tourists when participating in the experience.

A two-place drop in the 2023 PCI (Provincial Competitiveness Index) in the rankings notwithstanding, many component indexes have improved significantly, speaking volumes for the province's efforts in improving the investment and business environment in recent years.

Economic and industrial zones in the province are key areas for attracting investment. However, in order to capture the attention of significant investors, it is necessary to create an open environment with many solutions to support businesses. Regarding this issue, Thua Thien Hue Weekly had an exchange with Mr. Le Van Tue, Head of the Provincial Economic and Industrial Zones Management Board.

Strongly improving the investment and business environment has been helping Thua Thien Hue gain a competitive advantage, and attract domestic as well as foreign investments. This also presents an opportunity and favorable conditions for the province to continue promoting investment activities with a strategic focus.

Public investment resources play a significant role in speeding up economic, political, and social development, especially in the construction of economic and social infrastructure, creating a favorable environment for production, business, and enterprise activities. In the face of recent challenges in this field, Thua Thien Hue Weekly had a discussion with the Vice Chairman of the Provincial People's Committee, Mr. Phan Quy Phuong.

On December 9, Mr. Nguyen Thanh Binh, Standing Vice Chairman of the Provincial People's Committee had a courtesy meeting with Mr. Kazuyoshi Aoki, CEO of Canvas Gate Company (Japan).

When enterprises have to innovate to "survive" in a volatile business environment, accompanying activities to support enterprises also make adjustments to suit their needs and development trends more and more, which helps businesses have more confidence in their business journey.

Within the context of deepening economic integration and fierce competition, Thua Thien Hue has always actively grasped the current trends to improve the business investment environment and attract more investors. This is shared by Mr. Phan Quoc Son, Deputy Director of the Department of Planning and Investment (DPI).