In 2025, Thua Thien Hue is selected to host the National Tourism Year. This is an opportunity for the tourism of the Ancient Capital to make connections and to show all of its potentials and strengths, contributing to developing its tourism and making it the main economic sector of the province.

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

According to experts, the number of tourists choosing golf tourism products is growing rapidly, illustrating the potential for developing this industry. Hue is making efforts to call for investment, while at the same time, deploying many solutions to attract high-end tourists of this category.

On the afternoon of August 1st, the Department of Science and Technology (DOST) held a conference to review and approve the results of the provincial science and technology project "Establishing, managing, and developing a certification mark (CM) for “Thanh Toan tiled-roof bridge village market” of Thuy Thanh commune, Huong Thuy town, led by the Office of Culture and Information of Huong Thuy Town.

May 2024 is also the 15th anniversary of Lang Co Bay being honored as the world's most beautiful bay. Over the past 15 years, with its brand, Lang Co has gradually attracted a large number of tourists to visit and relax, contributing to the province's tourism development.

“Hue is ancient, yet always new and surprising. Anyone who has ever spent an entire misty morning or a cool sunset walking along the two banks of the Huong River will feel the magical vitality of Hue today... Hue is developing day by day, gradually worthy a city of heritage, a future center of specialized culture, education, tourism and healthcare of the country and the region” - These are the deep feelings of a distant friend about a Hue that is "forever beautiful and poetic".

After the process of researching and developing products, Thua Thien Hue will systematically exploit healthcare tourism products to attract domestic and foreign tourists.

Not only famous for its important and beautiful lagoon system in Vietnam, Tam Giang - Cau Hai also holds great potential for tourism development.

Thua Thien Hue is one of the 12 localities assigned the task of actively selecting suitable night tourism models, with the goal by 2030 to establish Vietnam's night-tourism-product brand. Choosing which products for night tourism to avoid duplication among regions and to reflect the characteristics of each locality is an issue that should be taken into careful consideration.

Linkage is an essential element of tourism development and promotion. To foster sustainable tourism, regions in Central Vietnam must engage in research to identify tourism trends and formulate timely, suitable policies for the development of new products. They must also cooperate closely to facilitate tourism growth.

Developing eco-tourism sites associated with streams and waterfalls is one of the directions that Nam Dong district has been focusing on and will continue to exploit.