In the context of the global economy shifting toward sustainable development, businesses in Thua Thien Hue are constantly innovating to keep pace with the times. More and more consumers are paying attention to products made with sustainable and environmentally friendly processes. This motivates businesses in the province to establish themselves on the national and international economic map.

Starting a new day with a fresh and cheerful spirit will help us feel energized throughout the day. Hue, a peaceful city, with increasingly expanding public spaces, which are safe, green, clean, and beautiful. These spaces also increasingly attract residents and visitors in the city to start their new days, with open, connecting, and friendly activities.

With the goal of building environmentally friendly Green Transport infrastructure, in line with the overall economic development orientation of the province in the period 2021 - 2030, with a vision to 2050, on June 14, Hue Monuments Conservation Center and Gbike Co., Ltd. (South Korea) signed a cooperation agreement to implement a green transport project in the relic area to exploit and promote the values of Hue relics.

With the initial numbers of 3 11-seat electric cars, 23 electric bicycles and 50 bicycles, visitors will have the opportunity to explore the heritage sites, enjoy fresh air, and admire the beautiful scenery of Gia Long Emperor’s mausoleum.

On the morning of December 8, the People’s Committee of Hue City in collaboration with the Vietnam Photography Association, the Union of Literature and Arts Associations, and the Provincial Photography Association held an award ceremony and opening of the news and artistic photo contest called Hue – The Friendly Land.

On the afternoon of November 20, the Thua Thien Hue Provincial People’s Committee and the authorities of Kyoto Province (Japan) held a signing ceremony of a memorandum of understanding (MOU) to establish friendly and cooperative relations between the two sides.

The "Straw’s Journey" project contributes to protecting the environment and reusing resources after the harvest by producing environmentally friendly paper products from straw.

It is the soothing feeling of many visitors after experiencing Hue culture, with quiet citadels and temples, green nature, gentle Perfume River, as well as friendly and close people.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

The People's Committee of Hue City has just launched a news and art photo contest with the theme "Hue - A friendly land", with the aims to propagate and promote beautiful images of culture, civilized lifestyle, landscape, environment and people of Hue, who are friendly and hospitable, to domestic and international visitors and friends.