Every year, after the harvest and when people's lives are stable, the Co Tu ethnic group in A Luoi district joyfully prepares for the Tac Ka Coong festival, a sacred and special traditional festival. This is not only an occasion for the Co Tu people to express gratitude to nature and the gods but also an opportunity for the community to unite and affirm their cultural identity.

Just about 30 kilometers away, Quang Loi Lagoon is not far from the center of Hue City. It's located in Quang Loi Commune, Quang Dien District - a low-lying area rich in cultural identity. Covering approximately 800 hectares, the lagoon is part of the Tam Giang lagoon system. Following the flow of the waters, the lives of the people here are closely tied to the water as they engage in simple and humble fishing activities.

Hue has many outstanding fields to join UNESCO Creative Cities Network (UCCN). This not only promotes local cultural identity to the world but also provides an opportunity to attract tourists and investors to Hue. However, choosing which field to highlight the uniqueness of Hue when participating in UCCN is something that needs careful consideration.

Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

Hue City is undergoing significant transformations, emerging with a new urban identity as a centrally-governed city.

“I study garden houses as a connection between Vietnamese art and culture and a deep connection with the land and spirit of Hue. Hidden cultural features still thrive in the values and identity of Hue today,” said Professor and Landscape Architect Kimberlee Stryker (University of California, Berkeley) in her “Listening to the Gardens of Hue, Vietnam” 25 years ago.

Summarizing the planning documents of Thua Thien Hue, Prime Minister Pham Minh Chinh summarized in 8 words: "Identity, Intelligence, Adaptation, Green, Clean, Beautiful, Safe, Sustainable."

“Tham” is an art exhibition held by Vietnam Truc Chi Art in collaboration with the Management Board of Hoan Kiem Lake and Ha Noi Old Town from November 19 to December 3 at the Cultural Art Center, No.22 Hang Buom Street (Hanoi). This is an activity in response to the Hanoi Creative Design Festival 2023.

When mentioning the artisan Mai Thi Hop (born in 1963, of the Ta Oi ethnic group, from Lam Dot commune, A Luoi district), people often known her as the person who preserves and upholds the cultural identity of her ethnic group through 'Zeng.' Her entire life has been closely associated with interesting stories revolving around this unique handicraft product...

The way of tourism of A Luoi people is attracting many tourists who are passionate about cultural experiences to this highland.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.