Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

Seen from above, the market is neatly arranged in straight lines, clean and tidy. Therefore, it can be said that this is the most beautiful “squatting” market in Vietnam.

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

Hue is colorful on the days near Mid-Autumn Festival. Hundreds of unicorn heads, together with accessories and props displayed for sale along the street have attracted buyers and wanderers.

On the morning of August 28, Vietnam Grab LLC collaborated with Tourism Department to hold a ceremony to present the project of installing Grab stone benches and decorative pillars at 3 locations, including Hue Imperial Citadel, Dong Ba Market, and Phu Mong Street.

When I was still very young, candies weren’t as diverse as they are now. We only had traditional local sweets, like areca-nut candy, ginger candy, glass candy, peanut candy, bird’s egg candy, and pulled sugar candy… Back then, my grandmother would often come back from the market with a small packet of areca-nut candy, which had a simple label with a picture of Hue landscape.

The close tourism cooperation with ASEAN+3 countries is bringing many positive signals for the national tourism industry. For Thua Thien Hue, the tourism sector needs to find ways to exploit and develop this international tourist market to create a major breakthrough.

On the afternoon of August 1st, the Department of Science and Technology (DOST) held a conference to review and approve the results of the provincial science and technology project "Establishing, managing, and developing a certification mark (CM) for “Thanh Toan tiled-roof bridge village market” of Thuy Thanh commune, Huong Thuy town, led by the Office of Culture and Information of Huong Thuy Town.

On the afternoon of July 27th, the Provincial Farmers' Union, in coordination with the People's Committee of Hue City, organized the opening of the first Highland Market Fair in Hue City in 2024.

From May to early September each year is considered the low season for international tourists. However, Vietnam's tourism industry in general and Thua Thien Hue in particular are implementing various strategies to attract foreign tourists, especially from target markets.

There are 40 stalls selling typical dishes located in front of the main gate of the market. The shops have signs, menus, pictures, and price listings in Vietnamese and English to help diners conveniently choose the dish.

The first international flight of the year 2024 just landed at Phu Bai International Airport on January 10th, carrying 226 Korean passengers who have come to visit and experience Hue.

Tam Tien is the most beautiful fish market in the coastal region of Quang Nam.