Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

From May to early September each year is considered the low season for international tourists. However, Vietnam's tourism industry in general and Thua Thien Hue in particular are implementing various strategies to attract foreign tourists, especially from target markets.

Alongside the whole country, this is when businesses, production facilities, supermarket systems, and markets... in the province are actively preparing goods to meet the shopping needs of the people at year end and the Lunar New Year of Dragon 2024.

The impact of the COVID-19 pandemic, along with the uncertain global economic and political situation, has directly affected the export sector. However, thanks to efforts to diversify markets and export goods, Thua Thien Hue's merchandise export turnover reached 1.1 billion USD in 2023, creating momentum for a breakthrough in 2024.

According to recent statistics on the tourism industry, the top 10 tourist markets to Hue were Taiwan, Malaysia, Spain, Australia, America, Thailand, England, Germany, France, and Korea.

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.

Different from other markets before Tet, when both traders and consumers were in a hurry all the time in the first markets of the new year, they become more leisurely and consider the purchase in harmony is a Spring bud to open an easy and smooth business for the whole year.

From September 14th to 17th, the provincial Travel Association cooperated with the provincial Tourism Promotion Information Center to organize a famtrip connecting to Laos and Northeast Thailand markets.

It is necessary to strengthen the promotion and promote Hue tourism to international tourist markets when the markets are gradually showing a recovery.

"Greenifying" the textile and garment industry is a global trend that businesses are forced to implement to achieve sustainable development goals and increase exports to major markets.