Recently, luxury travelers and the ultra-rich have shown increased interest in Vietnam as a travel destination; and, Thua Thien Hue is among the locations catching their attention. Beyond its natural beauty, high-quality services are a top priority to attract these affluent tourists.

Just about 30 kilometers away, Quang Loi Lagoon is not far from the center of Hue City. It's located in Quang Loi Commune, Quang Dien District - a low-lying area rich in cultural identity. Covering approximately 800 hectares, the lagoon is part of the Tam Giang lagoon system. Following the flow of the waters, the lives of the people here are closely tied to the water as they engage in simple and humble fishing activities.

Concerns about losing the “green” image of the heritage-rich ancient capital were prevalent when Thua Thien Hue province began developing industrial and economic zones (IZs and EZs) decades ago. However, through the province’s meticulous selection process, many of these zones have flourished, proving the right direction and significantly contributing to job creation and socio-economic development.

The poster of Hue International Arts Festival Week 2024 features Hue purple color for its background combined with iconic images such as Ngo Mon Gate, Thai Hoa Palace, the parasol tree, dragons, the sun and the moon… showcasing the richness and uniqueness of Hue's culture.

In a recent exchange highlighting the province's efforts to focus on infrastructure development, Mr. Phan Quy Phuong, Vice Chairman of the Provincial People's Committee, emphasized the goal of investing in infrastructure, particularly in ports, industrial zones, and customs-free zones, to serve production and business development.

Amidst the scorching hot in April, Bao Chau’s photos, which recorded the scene of Pho Trach villagers (Phong Binh, Phong Dien) harvesting Bang grass (Lepironia articulata) in the green field, like gentle gifts for all eyes. Under Chau's photo angles, Pho Trach is rich and peaceful in every hand movement, the smiles of the villagers in each step, from harvesting Bang grass in the field, drying, preliminary processing the grass, to making it into valuable handicrafts.

Culinary tourism has become incredibly trendy around the world. Although Hue is proud of its rich and diverse cuisine, there is still much work to be done in order to turn it into a competitive advantage to attract tourists.

Being a beautiful, rich, and fertile land, Thuy Bieu is considered a delicious vegetable and fruit garden as well as a tourist destination of Hue.

The vacation of April 30th and May 1st this year lasts for 5 days; that is suitable for all long- and short-term tours. Therefore, tourism enterprises are actively preparing to better serve their guests.

In its development strategy, Thua Thien Hue aims to attract luxury tourists who have high spending. This orientation is suitable for the ancient capital of Hue - a destination of rich culture.