The poster of Hue International Arts Festival Week 2024 features Hue purple color for its background combined with iconic images such as Ngo Mon Gate, Thai Hoa Palace, the parasol tree, dragons, the sun and the moon… showcasing the richness and uniqueness of Hue's culture.

In its development strategy, Thua Thien Hue aims to attract luxury tourists who have high spending. This orientation is suitable for the ancient capital of Hue - a destination of rich culture.

On November 24, 2021, H.E. Nguyen Phu Trong, General Secretary of the Communist Party of Viet Nam delivered an important speech "Striving to foster, preserve and promote quintessence of the progressive Vietnamese culture richly imbued with national identity" at the National Cultural Conference to implement the 13th National Party Congress’ Resolution.