The community ao dai festival taking place in Hue has attracted a large number of people and tourists to participate. The activity is part of a series of events in response to Hue Festival Week 2022 aiming at promoting the brand and unique value of ao dai Hue.

The program "Hue people and Ao Dai", a community activity within the framework of the 22nd Vietnam Film Festival, had to cancel the shows at Quoc Hoc Memorial Stele, the Half-Moon Bridge, and Truong Tien Bridge, and turn into online performance and broadcasting, due to the complicated development of the COVID-19 pandemic.