Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

The Famtrip delegation from the Philippines has recently conducted a survey of tourist attractions in the provincial area. This is an occasion for the provincial tourism sector to push up promotional activities and showcase special local tourist destinations and products to the flow of Filipino visitors in particular and to the market of ASEAN tourists in general.

It is necessary to strengthen the promotion and promote Hue tourism to international tourist markets when the markets are gradually showing a recovery.

Telling the gripping stories about the Huong (Perfume) River and Hue land imprinted with the culture through antique pottery, the Huong River Museum of Antique Pottery aims to adopt a strategy of development towards modernity and promotion of the values to domestic and foreign tourists through the digital platforms.

Endorsement, the form of marketing involves getting celebrities to visit, stay, “review” their experience and evaluate services, etc., is effectively bringing destinations’ images to visitors.