“I am always worried that time passes by too quickly while I am too slow to do many things for my children and grandchildren in the future”, elder Hanh expressed his concern upon gazing at Truong Son (Annamite) mountain range in the distance. For generations, Pa Co people of his kind have taken refuge at the foot of this mountain range. Seeing the traditional culture of their ancestors gradually fading away over the years makes his heart ache, so he must do everything he can to preserve and conserve the beauty of his people.

Alive to the power of social networks, Dao Huu Quy challenges himself as a "content creator", "molds" the appeal of Hue's traditional beauty into the videos of Hue culture... and posts them on social networks, starting with unique dishes of the Ancient Capital.

Grown for its beauty and fruits, persimmon is a high-rise tree in Hue gardens. Despite not having high economic value, ancient persimmon trees carry spiritual and cultural value and are closely linked to the lives of many traditional families in the Huong Ngu region.

Ao Dai, no matter how beautiful and culturally significant it is, must also incorporate fashion elements and be adapted to fit the modern era in order to remain relevant. How can we attract the attention of the young generation to the traditional Ao Dai, so they will wear it proudly and honor its beauty and cultural heritage? This is not a task that can be achieved overnight.

Over 150 sketch works capturing the beauty of A Luoi region through the perspectives of both professional and amateur artists were recently showcased and introduced to the public on the afternoon of July 10th at Diem Phung Thi Art Center (Hue Museum of Fine Arts, 17 Le Loi, Hue City).

In the early days of the Lunar New Year of the Cat 2023, along with many traditional customs preserved and implemented by Quang Dien district, the custom of seeking and giving calligraphy is also the occasion to celebrate the beginning of new-year writing. This meaningful cultural beauty remains and is being preserved and handed down, showing the tradition of respecting studiousness and knowledge for many generations of the Vietnamese people.

On January 2, the Legend of Hue launched a media creation contest of "The hue of vitality", aiming to spread the beauty of traditional costumes.