Thua Thien Hue has preserved many craft villages and handed down many unique traditional crafts. With abundant cultural tourism resources and natural tourism assets, it can combine them with craft and traditional village tourism. This provides a foundation for the Ancient Capital to develop a tourism model that complements its strengths in cultural and heritage tourism.

“Coloring heritage” and “Hue Art Memory Game” featuring traditional Vietnamese motifs from the Nguyen Dynasty are part of the “Heritage education” program for 2024, jointly organized by Hue Monuments Conservation Center and GEKE (German society for the Preservation of cultural heritage). The program is held at Phung Tien Temple in Hue Imperial Citadel and is entirely free for children.

“The fact that “Knowledge of Tailoring and Wearing Hue Ao Dai” having just been enlisted as a National Intangible Cultural Heritage not only is an honor and pride, but at the same time, affirms that Hue Ao Dai always carries the traditional cultural values of the nation and has a strong vitality throughout history,” emphasized Mr. Phan Thanh Hai, Member of the National Cultural Heritage Council, Director of the provincial Department of Culture and Sports when sharing the story about the new recognition of it with Thua Thien Hue Weekly.

For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

Ao Dai, no matter how beautiful and culturally significant it is, must also incorporate fashion elements and be adapted to fit the modern era in order to remain relevant. How can we attract the attention of the young generation to the traditional Ao Dai, so they will wear it proudly and honor its beauty and cultural heritage? This is not a task that can be achieved overnight.

In the framework of Hung Temple Festival, the Fatherland Culture and Tourism Week 2023 and the 20th anniversary of the implementation of the UNESCO convention on the protection of intangible cultural heritages taking place from April 20 to 29 in Viet Tri City, Phu Tho Province, Hue Traditional Royal Art Theater introduces the unique features of Hue royal court Music.

Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

Hue Monuments Conservation Center and the Education and Training Department of Hue city just signed an agreement on incorporating heritage, cultural and traditional arts education into school’s curriculum.

In the framework of the exhibition “Vietnam cultural heritages, landscapes and traditional handicrafts” belonging to the National Tourism Year 2021 which is running from December 17 to 24 in Ninh Binh, Thua Thien Hue introduced the ao dai performance show named “The color of heritage” on December 18.

From December 17th to 24th, Hue Museum of Fine Arts will participate in the exhibition "Vietnamese cultural heritages, landscapes and traditional handicrafts" to celebrate the national tourism year 2021 held in Hoa Lu district of Ninh Binh province.