Alive to the power of social networks, Dao Huu Quy challenges himself as a "content creator", "molds" the appeal of Hue's traditional beauty into the videos of Hue culture... and posts them on social networks, starting with unique dishes of the Ancient Capital.

According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.

Promotional videos focus on introducing Thua Thien Hue tourism with diverse perspectives, especially the massive heritage system, the destination of 5 world heritage sites, along with the images of green, peaceful destinations, festivals, and special cuisine.

With the flourishing of studios and modern equipment, owning individual music recordings and videos has become a hobby, and an attractive choice for young people in Hue, so as to pursue their passion for singing.

Having just awarded and closed the "Tet Hue" videos and photos contest, Ngo Phuoc Tuan briefly announced: "This project is to close and other projects will open".

By capturing the moments through photos and videos about the customs and cultural beauty of Hue Tet (cuisine, festivals, customs, spring atmosphere, etc.,), the contestants can win the prizes with a total value of over 30 million VND.

In an attempt to promote the beauty of Hue nature and people in an unusual way, Nguyen Chi Hieu and collaborators have made “Di mo rua?” (‘Where are you going?’), which is a series of music videos (MVs) with settings at well-known landmarks in Hue.