ClockSaturday, 20/04/2024 14:37

“Hue - Welcome Summer 2024” kicks off the attractive summer tourism season

TTH.VN - On the evening of April 19, at Hai Ba Trung pedestrian street (Hue City), the Provincial Department of Tourism organized the "Hue - Welcome Summer 2024" event. This event is part of the series of activities within Hue Festival 2024, with the aims to create a joyful and exciting atmosphere to welcome an attractive summer tourism season, as well as creating a media effect to attract visitors to Thua Thien Hue Province.

Vibrant land procession in Hue Nam Temple FestivalThe official poster of Hue Festival 2024 revealed

 Mr. Nguyen Thanh Binh, Member of the Provincial Party Committee, Standing Vice Chairman of the Provincial People's Committee, along with the leader of the Provincial Department of Tourism and delegates performed the ceremony to kick off Thua Thien Hue summer tourism season in 2024

The “Hue - Welcome Summer 2024” event includes an art performance program and an announcement of the summer tourism season in Hue; which also gathers 14 booths of Thua Thien Hue tourism businesses, displaying and introducing a variety of attractive tourism products to stimulate tourism demand in the summer of 2024.

Visitors and locals attending the event will have the opportunity to explore tourism packages, combo deals, accommodation services, restaurants, and sightseeing tickets, etc., at preferential prices; participate in exciting entertainment activities such as lucky draw, minigames, as well as cultural and artistic exchanges...; receive souvenirs, attractive vouchers from tourism businesses; and experience various types of cuisine, along with cultural and entertainment activities in the area of Hai Ba Trung pedestrian street.

In 2024, the tourism sector of Thua Thien Hue province is striving to welcome about 3.5 to 4 million visitors, of which domestic visitors account for about 60 to 70 percent, and total tourism revenue reaches around 7,000 to 8,000 billion VND.

The “Hue - Welcome Summer 2024” event is an opportunity for travel agencies and domestic and international visitors to learn, experience, and explore the cultural activities, cuisine, services, and new tourist destinations of Thua Thien Hue. This is also an activity that contributes to promoting the image of Hue tourism to visitors, while also stimulating tourism demand in the summer of 2024 in the province.

 Booths of tourism businesses within the framework of the event attracted visitors to experience

The event also contributes to promoting and publicizing the programs of Hue Festival 2024; new tourism products and services, and preferential policies of local businesses to a large number of visitors as well as domestic and foreign travel agencies.

In this year's stimulus program, Thua Thien Hue will focus on resort and wellness products, and MICE products combined with participation in activities, festivals, and sports competitions during Hue Festival, and experience tourism products of cultural heritages, art, countryside, rivers, lakes, and waterfalls; introducing the Hue - Da Nang tourist train route named “Connecting Central Heritage” and accompanying service products, green tourism products/tours, and tours associated with experiencing the traditional ao dai and local cuisine.

By HUU PHUC
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