Culture Culture

26/02/2019 - 20:03

Creating, managing and developing “Hue Ao dai” collective brand

That is the name of the project for Hue Ao dai product in the intellectual property development program in the period of 2017-2020, implemented by the Economic Department, Hue City People's Committee.

The project will build a system of tools to manage, use, propagate and promote Hue Ao dai, which will be deployed from 2019. In particular, the project will build a narrative about Ao dai product, identify protected area for product with Hue Ao dai collective brand, build the tools with Hue Ao dai collective brand in accordance with management and usage requirement, propagate and promote product, including product sample, symbol and logo ...

The total cost of implementing the project is VND 620 million, from the scientific career budget and the own capital of the host organization.

By Thanh Huong