The close tourism cooperation with ASEAN+3 countries is bringing many positive signals for the national tourism industry. For Thua Thien Hue, the tourism sector needs to find ways to exploit and develop this international tourist market to create a major breakthrough.

For the 3rd time in a row, Hue City won the ASEAN Clean Tourism City Award - an opportunity for Hue's tourism sector to effectively market its tourism business activities. With many solutions adopted by the province, maintaining the clean tourism city brand is also synonymous with strong growth in harmony with sustainable criteria.

On the morning of February 4th, at Trinh Cong Son Park, the People's Committee of Hue City organized the announcement ceremony for the ASEAN Clean Tourist City Awards 2024 and launched the Green Sunday event across the entire city.

On the evening of January 26th, 2024, the award ceremony for the ASEAN Clean Tourist City took place in Vientiane, the capital of Laos. Hue City, being one of three cities representing Vietnam, proudly received this prestigious award. This is an award within the framework of the ASEAN Tourism Forum (ATF) held from January 22nd to 27th. The delegation from Hue City, led by the Chairman of the People's Committee of Hue City, Vo Le Nhat, attended the award ceremony and participated in various activities of the forum.

Mr. Nguyen Van Phuc, Director of the Provincial Department of Tourism, said that on the evening of January 26, within the framework of the ASEAN Tourism Forum (ATF), there was an award ceremony for the ASEAN Clean Tourist City Awards, taking place in Vientiane, Laos. The three cities representing Vietnam have been awarded (which will be effected from 2024 to 2026) namely: Hue (Thua Thien Hue Province), Vung Tau (Ba Ria - Vung Tau Province), and Quy Nhon (Binh Dinh Province).

On the morning of January 3, the University of Medicine and Pharmacy, Hue University held a ceremony to launch the Bachelor’s degree training program in Medical Laboratory Technology, which has met the quality standards of the ASEAN University Network – Quality Assurance (AUN – QA).

Landscapes, festivals, cultural activities, and beliefs of ASEAN countries through the art of photography are introduced to the Hue public through the exhibition named “Culture and arts of ASEAN countries - 2023”.

The Famtrip delegation from the Philippines has recently conducted a survey of tourist attractions in the provincial area. This is an occasion for the provincial tourism sector to push up promotional activities and showcase special local tourist destinations and products to the flow of Filipino visitors in particular and to the market of ASEAN tourists in general.

Assoc. Prof. Dr. Nguyen Thanh Nhan, Acting Rector of the University of Education, Hue University (HUEdu), quoted well-known American actor Milton Berle when he commented on the long-lasting efforts of Dr. Tran Quang Hoa, who has just been awarded the French Academy of Sciences Tremplin prize for bilateral collaborations ASEAN.

On the morning of October 30th, Hue Central Hospital informed about the valuable above-mentioned award at “The Southeast Asian Laparoscopic Challenge 2023 through Colorectal Surgery Recorded Video” organized by the ASEAN Society of Colorectal Surgeons in Bangkok, Thailand, in late October.