With each edition of Hue Festival, in addition to its role as a place of convergence and interference of unique cultures around the world, the exploitation of the festival to promote economic development is becoming increasingly evident.

For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

The ceremony to honor the holy spirit of Mrs. Tran Thi Dao, who contributed greatly to the construction of the Thanh Toan tiled-roof bridge (Thuy Thanh Commune - Huong Thuy Town), took place on the evening of June 27th. The conclusion of the ceremony marked the official start of the “Countryside Market Festival” in response to Hue Festival 2024.

Once again, the legendary Perfume River continues to be the highlight and main space of the Hue International Arts Festival Week 2024, with the theme "Cultural heritage with integration and development".

Returning to the ancient capital of Hue for the second time, the Festival of Lights brings many exciting experiences to the public.

As part of the summer festival program “Shining Citadel,” Hue Festival Organizing Committee hosts the “Three regions ornamental plants and orchids exhibition 2024” at Co Ha Garden, Royal Palace - Hue Imperial Citadel. The exhibition opened on the morning of June 21.

56 exquisitely crafted dragon artworks made of ceramics by Tran Do, an artisan from Bat Trang pottery village of Hanoi, have been introduced to the public during the 2024 Hue International Arts Festival Week.

On the afternoon of June 13th, the Provincial People's Committee held a press conference to summarize the results of Hue International Arts Festival Week 2024, informing the media of the achievements during the six-day event.

According to the latest data from the Department of Tourism on the afternoon of June 13, the number of visitors to Hue by air and rail soared during Hue International Arts Festival Week 2024.

The artists were impressed by the affection and warm welcome from the audience, people, and visitors while representing their nations to perform and exchange culture at Hue Festival 2024 week.