After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

These days, lotus flowers are blooming profusely in the Imperial City, along the streets, and in the suburbs of Hue, bringing it a peaceful and gentle beauty. Lotus flowers have always been closely connected to the people of Hue. Wherever visitors travel in Hue, they will encounter lotus ponds and lakes.

In an effort to stimulate tourism and create a vibrant atmosphere to attract locals and visitors to the Imperial City Night Street, the People's Committee of Hue City has directed relevant agencies to organize community cultural and artistic activities on the evenings of June 21 and 22.

Not only popular in Europe and North America, caravan tourism is also becoming gradually popular in Vietnam as more and more people own their own vehicles, who are passionate about travel and want to experience driving on new routes. Hue has the potential to develop this attractive type of tourism, but finding the effective exploitation direction is needed.

On the afternoon of June 13th, the Provincial People's Committee held a press conference to summarize the results of Hue International Arts Festival Week 2024, informing the media of the achievements during the six-day event.

The artists were impressed by the affection and warm welcome from the audience, people, and visitors while representing their nations to perform and exchange culture at Hue Festival 2024 week.

The skillful and unique art performances from domestic and international art troupes gathering in Hue have created a bustling and colorful Hue Festival 2024. Wherever art troupes pass by, it is like a bustling stage with drums, artists' laughter, and prolonged applause from tourists and people of Hue.

On the afternoon of June 6, with the authorization of the Chairman of the Provincial People's Committee, directors of Hue Central Hospital (HCH) presented Commendation Certificates to 2 doctors: Kenneth D. Montgomery, President and Founder of Orthonations (USA), and Matthew Teo S Mendez-Zfass, Co-founder of Orthonations.

On the morning of June 7th, at Hue Children Hall, the Biodiversity Conservation component, funded by the United States Agency for International Development (USAID), in collaboration with the World Wide Fund for Nature in Vietnam (WWF-Vietnam), Helvetas, and the Forest Protection Department, organized the opening ceremony of the “For the sustainable life of nature and people” exhibition. This event is part of the “Sustainable Forest management and Biodiversity conservation” (VFBC) project.