Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

In Hue culture, the Champa cultural heritage is considered a deep sedimentary layer, a component of major significance that contributes to the identity of Hue culture.

Traditional lanterns which were thought to be extinct are now revived in an extremely impressive way. They help the public partly figure out how exciting and unique the Mid-Autumn Festival was in the past. Apart from that, they are part of the Vietnamese identity and values.

The opening art program, taking place at 20:00 on June 25 at Ngo Mon Square, is an art performance and ao dai fashion show, opening a series of exciting activities of Hue Festival Week 2022 (June 25 - 30).

Inspired by folk paintings, royal fine art motifs, and paintings, the designer Viet Bao himself printed and dyed the fabric to design many Ao Dai models bearing Hue's own cultural identity.

On November 24, 2021, H.E. Nguyen Phu Trong, General Secretary of the Communist Party of Viet Nam delivered an important speech "Striving to foster, preserve and promote quintessence of the progressive Vietnamese culture richly imbued with national identity" at the National Cultural Conference to implement the 13th National Party Congress’ Resolution.