Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

Vietnam has continued to be named as “Asia’s Leading Destination”, “Asia’s Leading Heritage Destination in 2024”, and “Asia’s Leading Natural Destination in 2024”, together with many other prestigious awards.

Three provinces and cities of Vietnam, including Thua Thien Hue, Da Nang, and Quang Nam, have recently coordinated organizing a tourism introduction program for Thua Thien Hue, Da Nang, and Quang Nam in Taipei city, Taiwan (China) on June 21.

The leading travel website Travel + Leisure Southeast Asia, Hong Kong, and Macau in Bangkok, Thailand has recently announced the nominees winning the prestigious Luxury Awards Asia Pacific 2024, with Azerai La Residence Hue being one of them.

Three Vietnamese dishes, namely beef stew (bo kho), Hue beef noodle soup, or Hue breakfast noodle soup (bun bo Hue), and broken rice with grilled pork (com tam suon), have been included in the list of “Top 100 breakfasts in the world” by the international food magazine Taste Atlas.

“Vietnam’s national name is the invaluable spiritual and sacred asset of the Vietnamese people; it is the pride of every citizen of Vietnam. From the depths of our consciousness, I am proud to be Vietnamese," Duong Phuoc Thu, a researcher in Hue, shared on the occasion of the 220th anniversary of Vietnam’s national name.

"220 years of Vietnam's national name - historical journeys (1804 - 2024)" is the topic of a scientific conference organized by the Provincial Historical Science Association. The conference took place on the morning of April 23 in Hue City.

On the morning of March 26th, Vietnam Railways Corporation, Thua Thien Hue Provincial People's Committee, and Da Nang City People's Committee jointly organized the inauguration of a tourism train service between Hue and Da Nang, named “Connecting Central Heritages.”

Mr. Nguyen Van Phuc, Director of the Provincial Department of Tourism, said that on the evening of January 26, within the framework of the ASEAN Tourism Forum (ATF), there was an award ceremony for the ASEAN Clean Tourist City Awards, taking place in Vientiane, Laos. The three cities representing Vietnam have been awarded (which will be effected from 2024 to 2026) namely: Hue (Thua Thien Hue Province), Vung Tau (Ba Ria - Vung Tau Province), and Quy Nhon (Binh Dinh Province).

The typical product of Ao Dai is one of the important elements making up the soul of the nation of Vietnam. Yet, for making Ao Dai truly a famous national brand name and a creative and cultural industry product, perhaps we still have to put in a lot of effort. What the Korean have done for their Hanbok is one of the good practices that we need to refer to.