On the evening of January 26th, 2024, the award ceremony for the ASEAN Clean Tourist City took place in Vientiane, the capital of Laos. Hue City, being one of three cities representing Vietnam, proudly received this prestigious award. This is an award within the framework of the ASEAN Tourism Forum (ATF) held from January 22nd to 27th. The delegation from Hue City, led by the Chairman of the People's Committee of Hue City, Vo Le Nhat, attended the award ceremony and participated in various activities of the forum.

Mr. Nguyen Van Phuc, Director of the Provincial Department of Tourism, said that on the evening of January 26, within the framework of the ASEAN Tourism Forum (ATF), there was an award ceremony for the ASEAN Clean Tourist City Awards, taking place in Vientiane, Laos. The three cities representing Vietnam have been awarded (which will be effected from 2024 to 2026) namely: Hue (Thua Thien Hue Province), Vung Tau (Ba Ria - Vung Tau Province), and Quy Nhon (Binh Dinh Province).

As the Department of Cultural Heritage under the Ministry of Culture, Sports and Tourism announced, on November 18th, Mr. Nguyen Van Hung, the Minister of Culture, Sports and Tourism, Mr. Dinh Toan Thang, Vietnamese Ambassador to France, Ms. Le Thi Hong Van, Head of the Permanent Delegation of Vietnam to United Nations Educational, Scientific and Cultural Organization (UNESCO), Ms. Le Thi Thu Hien, Director General of the Department of Cultural Heritage, together with representatives from Ministry of Public Security (Vietnam), the Ministry for Europe and Foreign Affairs of France, and UNESCO, witnessed the transfer ceremony of the ‘Emperor’s Treasure’ golden seal to Vietnam on the afternoon of November 16th at the Vietnamese Embassy in France.

Not only famous for its important and beautiful lagoon system in Vietnam, Tam Giang - Cau Hai also holds great potential for tourism development.

On October 23, three provinces and city, including: Quang Nam, Da Nang, and Thua Thien Hue, coordinated with the Malaysia - Vietnam Friendship Association to organize a tourism introduction program at the World Trade Center Kuala Lumpur (WTCKL), Malaysia.

Thua Thien Hue is one of the 12 localities assigned the task of actively selecting suitable night tourism models, with the goal by 2030 to establish Vietnam's night-tourism-product brand. Choosing which products for night tourism to avoid duplication among regions and to reflect the characteristics of each locality is an issue that should be taken into careful consideration.

Linkage is an essential element of tourism development and promotion. To foster sustainable tourism, regions in Central Vietnam must engage in research to identify tourism trends and formulate timely, suitable policies for the development of new products. They must also cooperate closely to facilitate tourism growth.

Hue City aims to establish a smart tourism information infrastructure which is compatible with smart devices, contributing to ensuring a consistent management system and the utilization of cultural and tourism information among local organizations. This is the objective of the project to build a smart cultural and tourism Hue city, sponsored by KOICA (Korea International Cooperation Agency in Vietnam).

On the morning of June 26, the Department of Tourism coordinated with Vietnam National Halal Company Limited held a conference named “Introducing Halal standards – a Muslim friendly service” to create favorable conditions for the businesses in the provincial area access to the overview of Muslim tourism; Halal food; the Muslim friendly services; demands on Halal standards, and Halal certification programs.

On the evening of June 23, the Hue Lotus Festival 2023, themed "Lotus Beautifies Hue," was officially opened at Tinh Tam Lake in Hue City. The event is directed by the Provincial People's Committee and organized by the Department of Tourism in collaboration with LAATA Vietnam Limited Liability Company, with the participation of Hue Vietnam Organic Company Limited, Vietjet Aviation Joint Stock Company, and several other businesses from both within and outside the province.