Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

In the context of the global economy shifting toward sustainable development, businesses in Thua Thien Hue are constantly innovating to keep pace with the times. More and more consumers are paying attention to products made with sustainable and environmentally friendly processes. This motivates businesses in the province to establish themselves on the national and international economic map.

On the afternoon of October 10, the Provincial People’s Committee had a meeting with businesses to celebrate Vietnamese Entrepreneurs' Day. The event was chaired by the Chairman of the Provincial People’s Committee Nguyen Van Phuong, and it also had the participation of leaders from related departments, industries, and units, as well as nearly 300 local businesses.

On the evening of October 5th, the Young Entrepreneurs Association of Thua Thien Hue Province organized the “Entrepreneur Gala Dinner,” attracting the participation of nearly 100 businesses from across the province.

In the framework of the honoring ceremony of the 3rd Top Vietnam Industries 4.0 Awards held in Hanoi recently, Hue Monuments Conservation Center was honored in the category: Top Creative and Innovative Science/Technology Organizations/Businesses.

During 2 days, from September 18 to 19, about 70 travel businesses and travel associations nationwide came to Hue to participate in the Hue famtrip program titled “Ancient Capital – New Experiences season 3” to visit, survey, and assess the tours and tourism destinations in Hue.

The Hue Festival Trade Fair 2024 opened on the evening of September 16 at Thuong Bac Park (Tran Hung Dao Street, Hue City).

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

Production and business associated with environmental protection are chosen by businesses in the tourism sector, both helping businesses develop sustainably and leaving an impression on tourists when participating in the experience.

Many young entrepreneurs in Hue are promoting their pioneering spirit, taking advantage of technology and knowledge to create new values for businesses.