Emerging in the late 19th century and early 20th century, jazz quickly spread worldwide, becoming a genre that has attracted diverse cultures in various countries, regions, and communities. It has evolved into a popular art form, connecting with cinema, sports, literature, and many other disciplines. However, in Vietnam, the jazz-listening community remains quite small, lacking widespread venues for the general public. In Hue, jazz is particularly young, both in terms of its audience and the community of musicians who play it.

Investment promotion plays an extremely important role, contributing to attracting investment capital; forming industrial and export processing zones to serve the manufacturing of exports. With a favorable geographical location, open investment attraction policies, gradually refined mechanisms and policies for socio-economic development, etc., Thua Thien Hue has become an attractive destination for domestic and foreign investors.

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

Returning to the ancient capital of Hue for the second time, the Festival of Lights brings many exciting experiences to the public.

According to statistics from the Department of Tourism, it is estimated that 101,000 tourist arrivals visited and participated in various activities during Hue International Arts Festival Week 2024 in the 7 days from June 6th to June 12th.

Concerns about losing the “green” image of the heritage-rich ancient capital were prevalent when Thua Thien Hue province began developing industrial and economic zones (IZs and EZs) decades ago. However, through the province’s meticulous selection process, many of these zones have flourished, proving the right direction and significantly contributing to job creation and socio-economic development.

The Nine Dynastic Urns were recognized as a National Treasure in 2012. On May 8, in the capital city of Mongolia, the “Bronze castings on the Nine Dynastic Urns at the Imperial Citadel of Hue” officially became a documentary heritage of UNESCO's Memory of the World Programme for the Asia - Pacific Region.

On the occasion of the 1st anniversary of its establishment, on the afternoon of May 30, Cecile Le Pham Art Museum (53 Ham Nghi Street, Hue City) organized a drawing competition for children, with the theme “The beauty of Hue ancient capital’s heritage through the eyes of childhood”. This activity is in response to International Children's Day on June 1.

Loving the gentle but profound accent of people in the ancient capital, a group of students from Hue University International School carry out an audiobook project read entirely in Hue accent. “Voice of Ancient Capital” is the gift that these young people want to present to local blind children as well as those all over the country.