Mr. Nguyen Van Phuc, Director of the Provincial Department of Tourism, said that on the evening of January 26, within the framework of the ASEAN Tourism Forum (ATF), there was an award ceremony for the ASEAN Clean Tourist City Awards, taking place in Vientiane, Laos. The three cities representing Vietnam have been awarded (which will be effected from 2024 to 2026) namely: Hue (Thua Thien Hue Province), Vung Tau (Ba Ria - Vung Tau Province), and Quy Nhon (Binh Dinh Province).

A positive signal at the beginning of 2024 is that many travel companies have registered to bring cruise travel tourists to Chan May port. The remaining challenge is how to attract more high-end tourists to visit, experience, and “spend money” in Hue City.

On the occasion of her 25th birthday, instead of hosting a lavish party, Dieu Linh, a tourist from Ho Chi Minh City, opted to visit Hue and join a photo tour to capture memorable moments with her lifelong friend.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

The application "Hue Tourism Passport - Hue City Passport" aimed to add novelty to tourists' journeys in Hue. As a source of destination information, the application is highly interactive, bringing many interesting experiences to visitors.

Hue - “The National Green City” is the urban with highest density of green trees all over the country, with nearly 70.000 urban green trees. The rows of dense and shady old trees on Ngo Quyen, Le Loi, August 23, Doan Thi Dien, Bach Dang, and Le Duan streets, etc., or in the parks such as Tu Tuong, February 3, Ly Tu Trong, etc., have solicited the attention of many tourists amid sunny days.

Cruise ship tourists are high-end ones. In addition to spending heavily in the places they visit, cruise ship tourists also contribute to spreading the appeal of the destination. The thing is, however, how to attract this type of tourist, the solution of which lies in investing in creating attractive products right from the “gateway” of Chan May Port, all the way to Hue City.

On October 23, three provinces and city, including: Quang Nam, Da Nang, and Thua Thien Hue, coordinated with the Malaysia - Vietnam Friendship Association to organize a tourism introduction program at the World Trade Center Kuala Lumpur (WTCKL), Malaysia.

Hue City is selected by the Ministry of Culture, Sports and Tourism as one of seven cities implementing the "Creative Cities Network Development Project", within the UNESCO Creative Cities Network (UCCN). According to experts, this is both opportunity and challenge.

Lately, I've found a fondness for evening walks or drives around the city, as the city comes alive and becomes quite interesting at night. Hue City, with its Perfume River, Ngu Mountain, and harmonious natural landscapes and beautiful heritage, attracts tourists by its peace and antiquity, being a destination for culture enthusiasts.