Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

On the afternoon of April 4, the People’s Committee of Hue City said that the program “Gratitude to the Huong River” in the framework of Hue Traditional Craft Festival 2023 would take place from 5:00 to 21:30 on May 1, 2023 on the Huong River area through Hue City.

Allocating resources to develop urban space in lagoon and seaside areas; investing in Chan May - Lang Co Economic Zone; clarifying the shape of a modern Hue City, etc., are some suggestions from leading experts on planning, architecture, urbanization, economy, and so on, at the conference organized by the Provincial People's Committee on the afternoon of April 1st to collect opinions on the Urban Master Plan of Thua Thien Hue to 2045, with a vision to 2065.

After more than 10 years making a living in the tourism industry, Truong Thi Huyen (born in 1986) had to quit her job due to the impact of COVID-19. Huyen turned to another fun and exciting hobby of Macrame art, which is still quite new in Hue Ancient city.

Not similar to the “Western Street” (the Pham Ngu Lao - Chu Van An - Vo Thi Sau Walking Street) and Hue Imperial City Night Street, Hai Ba Trung Walking Street is expected to be a bustling shopping street, serving the needs of nightlife entertainment for the locals and visitors, which is also a venue of cultural, artistic and street music activities.

On March 29, The Australian Trade and Investment Commission (Austrade), the Australian Embassy and the Australian Consulate General in Ho Chi Minh City cooperated with the Ministry of Agriculture and Rural Development and the Provincial People's Committee to organize a conference to promote Australian education, culture and cuisine in Hue City, within the Viet Nam - Australia: Unlocking Opportunities in Education and Agrifood roadshow series.

On the morning of March 28, the Department of Tourism in collaboration with German Agency for International Cooperation (GIZ), the People’s Committee of Hue City and Vietsoftpro Joint Stock Company held a seminar with the theme “Public bike tour design in Thua Thien Hue”.

Along with the investment in completing traffic infrastructure, lighting system and public utilities, Hue City has recently prioritized the resources to allocate investment capital to upgrade and restore communal houses, in order to contribute to the conservation and restoration of relics in the area.

The Travel – a famous travel magazine of Canada has just voted 10 most beautiful cities of Vietnam that tourists should take time to discover and experience.

On the evening of March 26, the People's Committee of Hue City held the launching ceremony of Hai Ba Trung Walking Street, located on Hai Ba Trung Street, Vinh Ninh Ward, Hue City.