Collaboration plays a crucial role in promoting tourism development. In 2024, as the leader of the tourism development partnership among five localities in Central Vietnam, Thua Thien Hue province will propose and implement various solutions to enhance the effectiveness of collaboration, promote tourism, and contribute to the development of the smoke-free industry.

Green growth and sustainable development are the most talked-about topics since the COP26 conference, where Vietnam committed to the international community to achieve net-zero emissions by 2050. Since then, the story of attracting investment towards "greening" has gained even more attention.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

With the theme "Cultural heritage with integration and development", Hue Festival 2024 will include consecutive activities taking place throughout the year. The event aims to honor and promote the unique values of Vietnamese culture in general and Hue culture in particular.

Thua Thien Hue is a land that has all the necessary elements and advantages for the development of wellness tourism (WT). For this type of tourism to develop and attract customers, the construction and promotion of the WT brand needs to be implemented in a systematic and in-depth way.

The Project for Human Resource Development Scholarship in Vietnam (JDS) has officially been opened for applications for 2024 admission, intended for Vietnamese officials and civil servants who are expected to contribute to Vietnam's socio-economic development.

On the night of December 23, the Uni Tour Music Concert which was held by the Provincial Youth Union Executive Committee in collaboration with the Vietnamese Students Development and Support Center took place at the Music Academy.

This is the topic of a media creativity contest, which is organized by Thua Thien Hue Institute for Development Studies (HueIDS) in collaboration with the United Nations Development Program (UNDP), to promote and raise the awareness of green transportation in Hue City.

This December 2023, the Regional Container Lines (RCL) from Thailand opened an international container shipping route to Chan May port. This shows not only the potential and advantages of the port but also a driving force and catalyst contributing to the development of the Chan May-Lang Co Economic Zone in particular and Thua Thien Hue province in general.

On December 1, the Provincial Center of Information Technology (HueCIT) coordinated with the SMC Hue Co., Ltd. and the Architecture and Urban Research Institute (AURI) (South Korea) to organize the 2nd International Forum themed "Hue - Information Technology - Promoting sustainable development".