Production and business associated with environmental protection are chosen by businesses in the tourism sector, both helping businesses develop sustainably and leaving an impression on tourists when participating in the experience.

To reach sustainable tourism development, running towards green tourism is indispensable. Thua Thien Hue has special strengths of cultural, historical, and landscape, as well as environmental resources to develop tourism; and, carrying out cooperation to develop green tourism is one of the goals.

Promotional videos focus on introducing Thua Thien Hue tourism with diverse perspectives, especially the massive heritage system, the destination of 5 world heritage sites, along with the images of green, peaceful destinations, festivals, and special cuisine.

Recently, A Luoi has emerged as an eco-tourism and resort destination chosen by tourists because of its fresh air, green trees, and overlapping mountains. The locals are hospitable, sincere and honest, so they make guests feel contented. Therefore, tours to experience streams and waterfalls, festivals, life and activities of A Luoi people are being put into operation by travel agencies, promising to be the highlight of this summer.

Recently, a number of businesses and individuals have rented or purchased abandoned and barren land, with low economic efficiency in Huong An, Huong Tho, and Thuy Bang (Hue City), to renovate and develop agricultural and farm tourism model, such as Green Life Farm, Rom Farm, and Hoang Thi Farm & Camp, etc.

The COVID-19 pandemic has had severe consequences on global tourism. As the pandemic has been under control, and many countries have reopened their borders, tourism started to restore.