Many families and production facilities in the coastal area of Thua Thien Hue have been focusing on brand development and improving the value of shrimp paste products. However, to expand the market for this product, cooperation between different stakeholders are necessary.

Foreign investment is an important impetus for the development of economy and society in Hue. It is a sector which is strong on funds, technology, management ability, business ability, organization ability, and participation in the global supply chain.

Late 2021, Hue City People's Committee was honored with the Golden Award in the Second National Urban Planning Awards with the project “Detailed planning on two banks of the Huong River”. This is both an honor and a motivation for the city to continue to invest in improving infrastructure and landscape for a highlight for the space on the riverbanks.

The contest “Hue Initiatives - Green Space, Green City” is a place for young people and citizens to propose breakthrough and creative ideas that can transform potential areas in Hue city into multi-functional green spaces, adapting to climate change, improving public health and promoting sustainable development.