Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.

Specifically, from April 29th to May 3rd, Thua Thien Hue tourism welcomed 99,000 visitor arrivals, an increase of 80% compared to 2022, in which there were about 36.3 thousand international visitors, an increase of 26 times. Guest stay is estimated at 54.4 thousand people, an increase of 70%.

Inflation along with the impacts of the COVID-19 epidemic affects the global economy, causing escalating prices and many difficulties to people’s lives. After the pandemic, people’s travel demand has increased, and the trend of economical travel has emerged since then.

According to the Department of Tourism, in the first 3 months of 2023 (Quarter 1), the estimated number of international tourists visiting Hue is over 255 thousand, a 55-fold increase compared to the same period last year.

On the evening of February 18, the Organizing Committee of Hue-ICT Challenge 2023 said that, till the end of the registration period, there were 1,348 candidates who are junior high school students and senior high school students nationwide registered to participate in Hue-ICT Challenge 2023 contest, nearly 4-fold increase in number compared to the first time held in 2022.

Up to this point, supermarkets in the province have replenished stock of goods in a fairly abundant quantity to serve the Lunar New Year of the Cat 2023 when a higher shopping demand as compared to the previous year is forecasted.

According to the organizing committee, the program "Winter in Hue" will take place at 20:00 on December 3 at the Tay Khuyet Dai stage (on the Nguyen Thien Thuat - Le Huan route). This activity aims to create a highlight, contributing to increase the excitement, and serving the needs of visitors and locals to enjoy the culture and art at the Royal Citadel Night Street.

According to the Department of Tourism, the total number of visitors to Hue in the first nine months of the year reached more than 1.5 million, an increase of nearly 240% over the same period.

According to the statistics of Hue Monuments Conservation Centre, the number of tourists visiting Hue monuments in the first half of this year has increased sharply after the COVID-19 pandemic.

According to the Department of Tourism, the total number of tourists to Hue in the first half of 2022 reached more than 771 thousand people, an increase of more than 34% compared to the same period last year.