The cultural heritage left by the Nguyen Dynasty in Hue, in particular, and Vietnam in general, is extremely voluminous, including historical, cultural, landscape, artistic, scientific, and economic values... Over the years, preserving and promoting those cultural values have been highly appreciated. However, there are still some inadequacies, difficulties, and limitations.

The international tourist market brings huge revenue to the smokeless industry of the province. If a good impression can be left on tourists, they are more willing to become tourism ambassadors who contribute to promoting the culture, landscape, and people of the land of the Perfume River and Ngu Binh mountain.

To reach sustainable tourism development, running towards green tourism is indispensable. Thua Thien Hue has special strengths of cultural, historical, and landscape, as well as environmental resources to develop tourism; and, carrying out cooperation to develop green tourism is one of the goals.

The Miss Grand International 2023 beauty pageant have gone half-way and many places, landscapes and cultural features of Vietnam have also been promoted by the representatives of over 70 countries around the world.

In the current conditions of the Tam Giang - Cau Hai lagoon, folk culture is an important resource to transform into unique and identifiable tourism products, with the following elements: village landscape, production culture and beliefs, festivals associated with folk performing arts.

“We love Hue and admire everything related to the Ancient Capital, from its culture, landscapes, nature, people, to its cuisine,” shared the photographers after participating in the inaugural Hue International Photography Festival 2023.

Lately, I've found a fondness for evening walks or drives around the city, as the city comes alive and becomes quite interesting at night. Hue City, with its Perfume River, Ngu Mountain, and harmonious natural landscapes and beautiful heritage, attracts tourists by its peace and antiquity, being a destination for culture enthusiasts.

"River in the Evening Summer," "Lake at Dawn," "Wheat Field," or "Under the Shade of Dusk"... were among the works in a collection of 19 paintings by Emperor Ham Nghi that were put up for auction.

"Studying the values of cultural landscapes of Hue heritage and the surrounding areas in order to preserve and promote the values of the Complex of Hue Monuments" is the topic of an international seminar held on August 9.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.