In the context of economic difficulties nationwide, leading to a decline in investment capital, Thua Thien Hue is gradually asserting itself as an attractive investment destination with great potential and prospects, coupled with an increasingly favorable environment, especially in terms of attracting foreign direct investment (FDI) capital.

Marking the 100th anniversary of the establishment of Musée Khai Dinh - Hue Museum of Royal Antiquities (August 24, 1923 - August 24, 2023), on the afternoon of August 24th, Hue Monuments Conservation Centre, Hue Museum of Royal Antiquities in collaboration with the National Museum of History organized an exhibition at Hue Museum of Royal Antiquities, showcasing the treasures of Emperor Khai Dinh - the one who contributed to the "birth" of the museum. In attendance was Deputy Secretary of the Provincial Party Committee, Permanent Deputy Secretary Phan Ngoc Tho.

The 4th marathon “Hue Jogging – Run for the Community” 2023 held by Hue City Youth Union opening on the morning of August 20 at Ngo Mon Gate attracted the participation of over 13.500 runners.

On the morning of August 18th, the Management board of Dong Ba Market organized the opening of an artistic and current affairs photography contest titled “A new day at Dong Ba market”.

According to the Plant Protection Department under the Ministry of Agriculture and Rural Development (MARD), on August 8, 2023, the Animal and Plant Health Inspection Service (APHIS) under the United States Department of Agriculture (USDA) has just sent a letter to this agency to inform about the opening of the United States (US) market for Vietnamese fresh coconuts.

On July 20, the People’s Committee of Nam Dong District held an opening ceremony for the 1st Co Tu ethnic traditional sculpture creation camp in 2023.

This information was informed by the leaders of Nguyen Chi Thanh Museum (144 Dang Thai Than, Hue City) at the preliminary conference of one year operation which was held on the morning of June 24.

On the evening of June 23, the Hue Lotus Festival 2023, themed "Lotus Beautifies Hue," was officially opened at Tinh Tam Lake in Hue City. The event is directed by the Provincial People's Committee and organized by the Department of Tourism in collaboration with LAATA Vietnam Limited Liability Company, with the participation of Hue Vietnam Organic Company Limited, Vietjet Aviation Joint Stock Company, and several other businesses from both within and outside the province.

On the morning of June 17th, the Airports Corporation of Vietnam (ACV) held a grand opening ceremony for the T2 Passenger Terminal at Phu Bai International Airport. This is a project to commemorate the 5th anniversary of the establishment of the State Capital Management Committee at Enterprises.

On May 30, Permanent Vice Chairman of the Provincial People’s Committee Nguyen Thanh Binh had a working session with the Commercial Department – Vietjet Aviation Joint Stock Company (Vietjet) about opening new domestic and international flights to Hue.