The distinctive images and flavors of local specialties brought by women’s union (WU) members to contests, or food stores owned by members, are actively introduced and promoted by the Provincial WU and its local branches, contributing to introducing Hue's culinary culture far and wide.

For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

The Miss Grand International 2023 beauty pageant have gone half-way and many places, landscapes and cultural features of Vietnam have also been promoted by the representatives of over 70 countries around the world.

''We should play for people to know what Hue is” is what Mr. Ho Van Nghi previously told us when he was alive. He was the one who founded Thai Nghi Duong Unicorn Dancing Troupe in 1937. That spirit has been kept and promoted by generations of Thai Nghi Duong until now.

Becoming a National University is an important goal of Hue University, contributing to make Thua Thien Hue a centrally-governed city. To achieve this important goal, Hue University has promoted all its internal resources.

On the morning of May 23rd, the Faculty of Environment, University of Sciences, Hue University in collaboration with Green IN Vietnam Joint Stock Company, organized a communication program called “Sustainable Energy in Response to Climate Change.”

A heritage must belong to the community, which must be held, jointly protected and promoted by the community, to be durable. The Ao dai is a special heritage of Hue Ancient Capital, and it belongs to the community.

Aside from preserving thousands of Nguyen Dynasty artifacts, Hue Museum of Royal Antiquities is also a space to promote the value of artifacts among the public through shows and exhibitions.

20 posters featuring pictures of heritage, cultural landscapes, typical global values of Hue heritage were recently introduced along the entrance and exit way of Phu Bai International Airport in a promotion campaign by Hue Monuments Conservation Center.