In the context of the global economy shifting toward sustainable development, businesses in Thua Thien Hue are constantly innovating to keep pace with the times. More and more consumers are paying attention to products made with sustainable and environmentally friendly processes. This motivates businesses in the province to establish themselves on the national and international economic map.

Making significant strides in green production and business, the business community in the province has left strong marks on the “race track” towards achieving the goals of green growth and sustainable development.

On July 20th, the provincial Red Cross Society, Oxfam in Vietnam, and the New Zealand Embassy in Hanoi organized a summary workshop for the project “Post-COVID-19 livelihood recovery for female farmers in particularly difficult and for difficult communes in Thua Thien Hue.” The event was attended by Ms. Caroline Rachel Beresford, New Zealand Ambassador to Vietnam.

On the morning of June 7th, at Hue Children Hall, the Biodiversity Conservation component, funded by the United States Agency for International Development (USAID), in collaboration with the World Wide Fund for Nature in Vietnam (WWF-Vietnam), Helvetas, and the Forest Protection Department, organized the opening ceremony of the “For the sustainable life of nature and people” exhibition. This event is part of the “Sustainable Forest management and Biodiversity conservation” (VFBC) project.

Aside from contributing to earning Hue sports fame, the team of athletes who are the national team’s members is also a resource for the long-term and sustainable development of the provincial sports.

After the complete liberation of the South, the country was unified, Thua Thien Hue remained a locality bearing many scars of war; the lives of the people were extremely difficult; many buildings, architectures were desolate and in ruins. But it is also from here that the Ancient Capital is not alone on its journey of revival from desolation and gradually developing in a sustainable manner, with the goal of striving to become a centrally-governed city with its own unique strengths.

Summarizing the planning documents of Thua Thien Hue, Prime Minister Pham Minh Chinh summarized in 8 words: "Identity, Intelligence, Adaptation, Green, Clean, Beautiful, Safe, Sustainable."

For the 3rd time in a row, Hue City won the ASEAN Clean Tourism City Award - an opportunity for Hue's tourism sector to effectively market its tourism business activities. With many solutions adopted by the province, maintaining the clean tourism city brand is also synonymous with strong growth in harmony with sustainable criteria.

On the morning of March 16th, the People's Committee of Hue City, in coordination with the Forest Protection Department, the Management Board of “Sustainable Forest Management and Biodiversity Conservation” (VFBC) Technical Support Project, and the Implementation Unit of WWF-Vietnam Biodiversity Conservation Component, organized a ceremony to launch the “Action for Wildlife” Campaign.

Thua Thien Hue is focusing on building itself to join UNESCO's Creative Cities Network, with a focus on promoting cultural resources and creative culture as the foundation for sustainable urban development.