Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

The close tourism cooperation with ASEAN+3 countries is bringing many positive signals for the national tourism industry. For Thua Thien Hue, the tourism sector needs to find ways to exploit and develop this international tourist market to create a major breakthrough.

Vietnam's tourism industry targets 18 million international visitors in 2024, matching the “golden” record of 2019. Thua Thien Hue is a province that has a thriving tourism industry. To accelerate Vietnamese tourism growth, Ancient Capital tourism should leverage favorable conditions, particularly cooperation with other countries, to promote the exchange of tourists.

On March 9th, the Department of Tourism, in cooperation with various departments, organized a program to experience the Hue - Da Nang tourism train.

To reach sustainable tourism development, running towards green tourism is indispensable. Thua Thien Hue has special strengths of cultural, historical, and landscape, as well as environmental resources to develop tourism; and, carrying out cooperation to develop green tourism is one of the goals.

Hue City aims to establish a smart tourism information infrastructure which is compatible with smart devices, contributing to ensuring a consistent management system and the utilization of cultural and tourism information among local organizations. This is the objective of the project to build a smart cultural and tourism Hue city, sponsored by KOICA (Korea International Cooperation Agency in Vietnam).

On the afternoon of June 17, Permanent Vice Chairman of the Provincial People’s Committee Nguyen Thanh Binh had a courtesy meeting with the delegation of Gifu Province from Japan led by Deputy Mayor Kawai Takanori.

On the morning of March 28, the Department of Tourism in collaboration with German Agency for International Cooperation (GIZ), the People’s Committee of Hue City and Vietsoftpro Joint Stock Company held a seminar with the theme “Public bike tour design in Thua Thien Hue”.

That was the theme of the international conference held by the University of Tourism – Hue University in collaboration with Africa and Middle East Research Institute on the morning of July 14. Attending the conference were the leaders of departments, units, and businesses in the provincial area.

On the afternoon of April 18, the Department of Tourism, in cooperation with the Hue Monuments Conservation Center, welcomed the MICE tourist group to Hue managed by Vietravel at the yard in front of Ngo Mon gate - Hue Imperial Citadel.