Thua Thien Hue has preserved many craft villages and handed down many unique traditional crafts. With abundant cultural tourism resources and natural tourism assets, it can combine them with craft and traditional village tourism. This provides a foundation for the Ancient Capital to develop a tourism model that complements its strengths in cultural and heritage tourism.

Despite its abundant potential, river tourism in Hue remains underdeveloped, lagging behind its available natural resources. The lack of services, transport infrastructure, and collaboration in river tourism development have all posed significant barriers, preventing this sector from thriving.

In Doi village (Thuong Lo Commune, Nam Dong District), there is a special man who quietly and diligently preserves and promotes the traditional values of the Cơ Tu ethnic group. This man is Pơloong Chướch, a senior artisan who has dedicated his entire life to the craft of weaving.

On the afternoon of September 19, the Provincial Tourism Association, in collaboration with Vietnam Tourism Association, organized a conference themed “Promoting, advertising, and connecting Hue tourism in 2024”.

Many competitions organized by Hue University have attracted thousands of contestants from both domestic and international backgrounds, contributing to the development of tourism.

This issue was discussed by leaders of Hue City and Cergy City (French Republic) at a working session during a business trip of the delegation of Hue City, led by Secretary of Hue City Party Committee Phan Thien Dinh, to Cergy City from February 28 to March 4, 2024. The delegation was also joined by the leader and a number of lecturers from the University of Arts, Hue University.

Collaboration plays a crucial role in promoting tourism development. In 2024, as the leader of the tourism development partnership among five localities in Central Vietnam, Thua Thien Hue province will propose and implement various solutions to enhance the effectiveness of collaboration, promote tourism, and contribute to the development of the smoke-free industry.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

Thua Thien Hue is a land that has all the necessary elements and advantages for the development of wellness tourism (WT). For this type of tourism to develop and attract customers, the construction and promotion of the WT brand needs to be implemented in a systematic and in-depth way.

Not only famous for its important and beautiful lagoon system in Vietnam, Tam Giang - Cau Hai also holds great potential for tourism development.

It is important to build a fund to assist Hue tourism sector in having more resources to develop and promote the destination more efficiently.