According to recent statistics on the tourism industry, the top 10 tourist markets to Hue were Taiwan, Malaysia, Spain, Australia, America, Thailand, England, Germany, France, and Korea.

For the first 8 months of 2023, the tourism industry has made a rapid recovery with 1.6 times as many visitors to Hue as the figure for the same period last year. In particular, international visitor arrivals were estimated to reach 672,000 - a 9-fold increase year-on-year. Total revenue from tourism activities has been estimated at 4,600 billion VND, 1.6 times as high asin the same period last year.

The provincial tourism industry has received good news once again, as many resort hotels in Hue have been highly ranked in the Travel + Leisure Luxury Awards Asia Pacific 2023.

With only 4 days left until the Hung Kings Commemoration Day holiday, and April 30 and May 1 holidays, Thua Thien Hue's tourism industry is ready to welcome tourists on these holidays.

Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

After more than 10 years making a living in the tourism industry, Truong Thi Huyen (born in 1986) had to quit her job due to the impact of COVID-19. Huyen turned to another fun and exciting hobby of Macrame art, which is still quite new in Hue Ancient city.

On recruitment websites of the tourism industry, many vacant positions have been posted by large companies in the hope of recruiting different numbers of employees to various vacancies.

The Lunar New Year, which marks the beginning of a new year, is one of the peak seasons of tourism. Therefore, the ancient capital tourism industry deploys many services to best serve tourists.

Hue Festival 2022, with the highlight of Hue Festival Week themed "Cultural Heritage with Integration and Development" taking place from June 25 to June 30, is an event in the first rank among 10 typical events in 2022 in the industry of culture, sports and tourism.

From December 9th to 11th, the Hue tourism industry participated in the Vietnam International Travel Mart in Da Nang - VITM Danang 2022.