The intense competition among domestic tourism destinations and the increasing demand of visitors require further investment in infrastructure and modernization of destinations, including high-end infrastructure and accommodation services.

After more than 20 years of waiting, the first restoration of an ancient rường house (beamed house) among 21 ones in Bao Vinh Ancient Town, Huong Vinh Ward, Hue City, began in early November 2024. The project aims to restore the house to its original Hue-style beam architecture, contributing to urban revitalization, and promoting tourism and services in Bao Vinh Ancient Town.

On the afternoon of November 22, the Department of Tourism collaborated with Saigon Times Online held a ceremony to announce and honor the “Top 9 Impressive Tourism Products of Hue”.

Despite its abundant potential, river tourism in Hue remains underdeveloped, lagging behind its available natural resources. The lack of services, transport infrastructure, and collaboration in river tourism development have all posed significant barriers, preventing this sector from thriving.

On the morning of March 26th, Vietnam Railways Corporation, Thua Thien Hue Provincial People's Committee, and Da Nang City People's Committee jointly organized the inauguration of a tourism train service between Hue and Da Nang, named “Connecting Central Heritages.”

Lunar New Year first day(s) is the peak period for tourism, which also marks the beginning of a new year. Currently, the provincial tourism sector, along with units and businesses are providing many services, ensuring interesting and safe experiences for visitors.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

As part of the plan to stimulate tourism and service demand, Hue City is completing its infrastructure and implementing many solutions to develop the night-time economy to attract visitors.

On the morning of June 26, the Department of Tourism coordinated with Vietnam National Halal Company Limited held a conference named “Introducing Halal standards – a Muslim friendly service” to create favorable conditions for the businesses in the provincial area access to the overview of Muslim tourism; Halal food; the Muslim friendly services; demands on Halal standards, and Halal certification programs.

The Lunar New Year, which marks the beginning of a new year, is one of the peak seasons of tourism. Therefore, the ancient capital tourism industry deploys many services to best serve tourists.