At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.

The first tourists arriving in Hue stepped off at Phu Bai International Airport with radiant smiles with the welcoming gestures from the local tourism industry, signaling positive signs for the smoke-free industry in the ancient capital.

On the morning of December 27, the Provincial Tourism Association opened a ceremony to launch the Thuy Bieu – A Plastic waste reduction tourist destination.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

The application "Hue Tourism Passport - Hue City Passport" aimed to add novelty to tourists' journeys in Hue. As a source of destination information, the application is highly interactive, bringing many interesting experiences to visitors.

The Famtrip delegation from the Philippines has recently conducted a survey of tourist attractions in the provincial area. This is an occasion for the provincial tourism sector to push up promotional activities and showcase special local tourist destinations and products to the flow of Filipino visitors in particular and to the market of ASEAN tourists in general.

With the desire that tourists can access information and experience Hue cuisine in a visual manner, at the same time providing support and suggestions according to each tourist’s demand and hobby through artificial intelligence tools, students from the Diplomatic Academy have launched a project called “A Food in Hue” with numerous activities to spread Hue cuisine to domestic and international tourists.

Traveling by train to experience fascinating things and enjoy the beautiful natural scenery has become a popular trend among tourists. The efficient operation of a daily tourist train service between Hue and Da Nang, and vice versa, to serve travelers and connect the heritage regions of Central Vietnam is eagerly awaited.

Within the framework of Hue Festival 2023, the Winter Festival "Winter in Hue" takes place from October to December with a number of new festival activities that brings more vibrance and attraction to the winter atmosphere of Hue for both local people and tourists.

Despite of the onset of rainy season, when tourists are no longer rushing to seek tourist destinations, Thua Thien Hue is proactively attracting tourists in the last months with numerous winter tourism activities and products in Hue.