Faced with the pressure of the price of domestic airfares increased, this summer's peak travel season is predicted to see the trend in which domestic tours and road travel are "on the rise."

After the information that Hue International Arts Festival Week 2024 going to take place from June 7 to June 12 was announced by the organizing committee, the tourism industry and travel agencies have focused on promoting and introducing it to tourists, and supplementing and building tour programs to create more experiences for guests; all are ready to welcome tourists to Hue during this festival.

Joyful, enthusiastic, and enlightening are the feelings of “student travelers” after participating in the “Heritage education” program (HE) organized by Hue Museum of Royal Antiquities (HMRA).

Vietnam National Administration of Tourism (the Ministry of Culture, Sports and Tourism) on May 11 announced that the 31st World Travel Awards for Asia and Oceania has been now open for voting at www.worldtravelawards.com. The voting period will close on July 23, 2024.

In late autumn, when I began teaching logo graphic design classes online, I noticed that a group of students had chosen Hue as their theme. We began to understand each other and work together.

Booking.com's survey shows 7 travel trends that are popular with tourists in 2024. Thua Thien Hue has favorable conditions to meet new trends in tourism. The issue is proactively seizing and exploiting the advantages.

The newly launch of the application “Hue City Passport” will enhance the freshness of travelers’ journey in discovering Hue. The provincial tourism sector is keeping carrying out digital transformation to create more new benefits and experiences for tourists.

A positive signal at the beginning of 2024 is that many travel companies have registered to bring cruise travel tourists to Chan May port. The remaining challenge is how to attract more high-end tourists to visit, experience, and “spend money” in Hue City.

On the afternoon of January 8, the Provincial Business Association and TTC Group coordinated with Hue CEO Club and the Provincial Travel Association organized a seminar on business management and operation. The program attracted the participation of nearly 200 delegates from the businesses within the province.

At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.