Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

On the first days of the new year, tourists destinations, hotels, and resorts, etc., all recorded a significant number of tourists coming for visiting and entertaining.

Endorsement, the form of marketing involves getting celebrities to visit, stay, “review” their experience and evaluate services, etc., is effectively bringing destinations’ images to visitors.